Deciding on the target audience, identifying the brand perception that needs to be created on the potential customers,
positioning your product and services against your competitors are the first and most important steps of your brand journey. The analysis of strong and weak parts, being aware of the opportunities and traps create an important advantage for you at the very beginning of the road. If you are just heading the road or in need of redefining your brand, İKONA is here for you.
Using the resources wisely is critically important in a competitive environment. Taking the solid steps to contribute
to the built brand perception depends on the power of your strategic planning. In order to use the current budget efficiently, it’s important to realize the promotional activity step by step with a right sequence and timing. İKONA creates your promotional strategy for your brand to get the most effective results.
This stage can be defined as gaining a visual identity to your brand or product, or like fleshing out the story.
Starting with a logo design, the process completes with making standardizations in color, typography, dimension and identifying the areas of usage. The experienced team of İKONA manages the whole process from an empty paper to the implementation stage for you.
Campaigns aiming to tell your target audience about your products and/or services in an effective way and desiring these
campaigns to be remembered holds a very creative idea behind the scenes. This process is used to get the attention of the potential customers with an impressive motto, an extraordinary platform and a strong visual expression and create a desire for purchasing. The experienced team of İKONA finds extraordinary and unique ideas.
We use digital marketing tools which can analyze the productivity and gets effective results with low budgets opposite
to traditional platforms. Website design, creating digital bulletin, search engine optimization and advertising management, creating content, social media management are some of the services you can get from İKONA.
All platforms to make your campaign more visible are decided through the media buying plan. We aim to reach the most productive
results with the most reasonable budgets on newspapers, magazines, websites, outdoor, TV and radio advertising.
We offer inhouse and outsourced solutions in photo shooting, promotional / advertising movies, 2D / 3D animation,
voiceover, offset/digital print services.
We offer inhouse and outsourced solutions in fair, opening, dealers’
meetings, launching, press